Fall 2022 $STORE Partner Update

Author: Chris McCoy, CEO of STORE Labs, Inc.

Reviewed by: Josh Lawler, Securities Lawyer and multiple STORE advisors

DISCLAIMER: The information provided in this presentation pertaining to STORE Labs, Inc. (“STORE”) and $STORE tokens is for general informational purposes only and is not a formal offer to sell or a solicitation of an offer to buy any securities. While information in this presentation is believed to be accurate and reliable, STORE and its agents, advisors, directors, officers, employees and shareholders make no representation or warranties, expressed or implied, as to the accuracy of such information and STORE expressly disclaims any and all liability that may be based on such information or errors or omissions thereof. STORE reserves the right to amend or replace the information contained in the presentation, in part or entirely, at any time, and undertakes no obligation to notify you thereof.

Below is our Fall 2022 $STORE Partner update. Our progress is stronger than it’s ever been. We’re not only doing what we set out to do, we’re pioneering a new direction for Web3 with novel inventions at the blockchain consensus, blockchain economics, cloud infrastructure, NFT infrastructure, and governance layers. We’re committed to winning, and with your help, we can.

Early look at Explorer, our first API-powered tooling to bring STORE Chain, Cloud, Governance, and Oracle to market. View a demo of STORE’s direction and current technical progress at http://youtube.com/video123.










STORE is a fast, asynchronous, and leaderless zero-fee public blockchain integrated into a high-performance Web3 cloud. The protocol is governed by a checks and balances democracy and secured by Dynamic Proof-of-Stake (DyPoS).

Our Belief: The tradable, NFT-powered internet will be bigger than today’s ad-powered internet

Our Mission: Everything in bits — images, video, audio, data, code, computing resources, and more — will be represented as NFTs and made tradable on public blockchains. STORE will be the zero-fee ledger to trace any asset in the world, the Web3 cloud to store NFTs forever, and the democracy to support any future use case.

We are building to compete with Amazon Web Services in cloud computing and with Ethereum, Solana, and Cosmos in blockspace computing, while pioneering cloudspace — an emerging type of decentralized computing resource that could generate more protocol revenue than blockspace.

STORE Cloud provides high-performance compute and storage resources to the STORE protocol. All computing resources are priced in bits, micro-units of the $STORE token. On STORE, 1 Byte of perpetual storage costs 2,325 bits and stabilizes algorithmically. STORE incentivizes miners to give perpetual storage to STORE Chain history, unlike the major smart contracting protocols of today. This enables perpetual file storage for NFTs perpetual blockspace storage to inherit the same economic system.

We see a Web3 where it takes just one click and one token to issue NFTs and the same click to store them forever while legitimately governing them with a decentralized democracy. With STORE, there is no longer a need to store the underlying file on a centralized file service like Dropbox or a decentralized storage-only service like Arweave which requires its own separate token — forever storage and NFT token issuance can both be done with a single click and a single token ($STORE). STORE is pioneering one-click and one token immutable NFTs.

We see the tradable and decentralized internet of data represented by private keys — NFTs — being more valuable and equitable to society than the centralized and ad-powered internet of today where just a handful of tech superpowers capture most of the value leaving the rest of us with “likes”. STORE is being carefully and responsibly developed to serve as both a high-speed zero-fee settlement network (a public blockchain, or blockspace) and high-performance cloud infrastructure (cloudspace) for this computing shift — a tectonic, trillion-dollar computing shift still in its infancy. The pundits call it Web3. We call it, and are building for, the tradable internet — a public internet where every piece of meaningful public data and content is represented by a private key that is a tradable NFT.

We are on a mission, and as you can see in our 30-minute protocol demo, we are making technical and operational progress towards it daily: https://www.youtube.com/watch?v=Bm7WPEB1BMo

While we build on the engineering and product front, our team is framing the STORE protocol to be institutional-grade, tax-compliant, regulatory-compliant, and perpetually funded, resulting in an enduring decentralized computing infrastructure. Today, we’re operating in the U.S. Tomorrow, we anticipate it’s Europe and then beyond. If we’re correct, STORE Governance should have a credible opportunity to operate and govern the STORE protocol for as long as there is demand from app developers and NFT creators for STORE’s computing resources — both on-chain and off. We anticipate that our long-term patient approach will be the key to STORE winning in the 2020s and beyond.

We can win and we will need your help to do it. We’ll send a follow-up email later this week with actionable steps on how you can help us push STORE forward, including helping kick-start our upcoming $4 Million invite-only token sale, the private sale that we expect will push our STORE Foundation across the finish line in 2023.

Alongside this Fall 2022 $STORE Partner update, please review our latest deck for a full picture of our vision, technical progress, foundation progress, and information on our upcoming private token sale: https://docsend.com/view/367yymzn55tgzais. We recommend reviewing after you’ve watched our demo: https://www.youtube.com/watch?v=Bm7WPEB1BMo

Finally, STORE is a decentralized protocol built and supported by many around the globe. We want to give a special thanks to our long-term angel investors who have gone the extra distance to help us push through the tectonic market shift over the past four months: Bitcoin Jack, Ahmed Alkhatib, Kevin Beaman, Teepee Capital, and Bill MacDonald. Without all of you, we wouldn’t be building. Without this small group, we wouldn’t be as far along on key technical, governance, and operational fronts. All support is greatly appreciated by our global team. We cannot climb this mountain without it.



With your support and our persistence, we have made tremendous progress on what we originally set out to do: bring a high-speed, zero-fee public blockchain to the world.

We are now producing blocks and confirming transactions on an alpha version of STORE Chain, our original invention. Check out the demo of transactions and blocks starting at https://youtu.be/Bm7WPEB1BMo?t=66

A look at the high-performance infrastructure required for STORE Miners. Since STORE incentivizes blockchain history to be stored forever unlike other smart contracting platforms, STORE will launch inside of data centers instead of home computers. This infrastructure not only supports the history of STORE Chain, but the perpetual storage of any asset on STORE cloudspace paving the way for the first utility: STORE NFTs.

We’re making daily progress on STORE Chain while taking a responsible approach to its long-term R&D. While we still have plenty of work to do, we have crossed the Rubicon, moving our R&D from theory (2017–2018) to receiving a United States patent on our underlying leaderless and async BFT consensus mechanism (2021), to moving an early implementation of the algorithm into the high-speed STORE Chain (2022). After surviving a 2+ year bear market that was fatal for many projects, I’m very proud to say that STORE Chain is not only coming alive, but it’s supported by both a brewing decentralized democracy and high-performance cloud infrastructure that can allow it to scale both off-chain compute and governance –all incentivized by the $STORE token.

$STORE is the reserve currency of the STORE protocol


Alongside STORE Chain, powered by STORE Cloud, we are inventing a new class of NFT infrastructure. As the STORE protocol comes to market, we’re engineering our first use case to enable one token and one-click NFT storage, minting, and payment — all with $STORE. This simplifies the multi-click and multi-token NFT minting experience of today where issuers either centralize the storage of the underlying asset on a public cloud like AWS paying fiat currency, or immutably store the file on Arweave or Filecoin which requires its own separate token. Once stored, it requires another token to mint the NFT onto a public blockchain like Ethereum or Solana. With STORE, we’re simplifying forever storage and issuance of NFTs down to a single token and single click. At launch, we expect to support the Ethereum blockchain and potentially expand to Solana. This use case will provide STORE with enough go-to-market utility to begin building a network effect around cloudspace.

Our first use case: One-click forever NFT storage, minting, and on-chain payment with $STORE — onto Ethereum blockspace and STORE cloudspace. As of this week, we’ve integrated STORE cloudspace into Ethereum blockspace (Goerli test network). The work by our engineering team is promising and impressive.

As STORE Chain comes online, this one-click infrastructure paves the way for high-performance apps to build on STORE Cloud and then quickly mint any data or user-generated content as NFTs. This high-velocity NFT infrastructure is the beginning of how STORE powers the NFT-powered tradable internet.

First STORE use case: one-click and one-token NFTs


The first six data centers incentivized by $STORE


STORE Cloud is currently running inside six data centers and powers all testing, oracles, and NFT storage for the STORE protocol. We’ve been building Cloud since 2020 after recognizing that, for STORE Chain to scale and for high-performance apps to run on STORE Chain, it would need off-chain computing resources — it would need a high-performance and trust-minimized cloud. Our approach to vertically integrating high-performance cloud infrastructure alongside a high-speed chain provides STORE with a long-term strategic advantage.

Early look at the founding footprint of data centers powering the STORE protocol

Our next engineering build is to integrate STORE Governance inside of Cloud, the first democratically governed high-performance cloud on the planet. Upgrading p2p infrastructure quickly is an unsolved problem amongst layer ones and STORE is correctly positioned to solve it through governance.

Early look at the governance tooling for STORE miners to accept or reject the required cloud computing infrastructure of STORE. Wrapping a democratic governance around off-chain cloud computing is the first major utility of the $STORE token. From here, both blockspace and run-time off-chain compute can bloom.


We’ve invented and fully designed best-in-class tooling that allows the future STORE Foundation to launch, govern, and incentivize the protocol in a manner that makes global tax compliance efficient for both the STORE Foundation and the miners securing the STORE protocol.

Early look at the governance tooling for STORE miners to accept or reject their required infrastructure


These past 18 months, we’ve done a tremendous amount of work to establish the STORE Foundation in Liechtenstein. For STORE to complete the final set of heavy-duty milestones, we’re reserving $500,000 of our upcoming $4,000,000 token sale for the Foundation project and another $500,000 for future exchange listings (which may or may not be available to US Persons, depending on applicable law at such time). We expect this funding to get us across the finish line and into a first token release.

Below you can see an updated timeline for the Foundation and the listing of the STORE asset (Q3-Q4 2023). Our timeline is contingent upon successfully capitalizing the next phase of our R&D (more below).

Early look at the governance tooling for STORE miners to accept or reject their required infrastructure


Dynamic Proof-of-Stake (DyPoS) is the economic and security mechanism for STORE. Fundamentally, it’s an algorithm developed by STORE Research to stabilize network security for on-chain computing resources, off-chain computing resources, and governance. One can think of it as Uber Surge Pricing for p2p computing security. We’re fully through algorithm research and design, are now in the process of writing about it publicly in the upcoming STORE Economics Paper, and are on the cusp of beginning to implement DyPoS into STORE Chain consensus logic.

Dynamic Proof-of-Stake (DyPoS), a STORE invention, provides the protocol with algorithmic stability for both off-chain and on-chain network security. This ensures STORE doesn’t overpay for security, while incentivizing network operators to meet or exceed the protocol’s Security Budget. DyPoS introduces predictable surge fees into blockspace when demand > supply.


Historically, we’ve built under the radar with limited press or marketing. Nearly all of our exposure has been organic. Recently, the crypto press has taken more attention to our seed-level project. Not only that, but Google Cloud leaders spent two days discussing and debating me on the merits of centralized infrastructure‘s role in Web3. Take a look at the full thread (many tweets). It’s rare that a tech superpower publicly engages like this.

We’re framing this for STORE HQ. A trust-minimized STORE can do what centralized Google cannot.


Our team invents and builds in 24/7 R&D cycles. Below is our technical, economic, and governance R&D either in active development or planned.

  • Writing accounts and p2p storage logic for STORE Chain
  • Integrating DyPoS into the STORE Chain consensus layer
  • Expanding our alpha network from 17 nodes to 100+
  • Releasing the STORE Economics paper for peer review
  • Releasing the STORE Constitution for peer review
  • Publishing an IEEE Paper on BFT ID, the security model for governance
  • Building out STORE APIs — the STORE Oracle — so third party developers can build with the same data and economic logic as the STORE protocol
  • Completing advancing billing in STORE Cloud for RAM and Compute
  • Developing on-chain STORE Governance tooling
  • Developing on-chain STORE Cloud ratification tooling
  • Jepsen security audits on STORE Chain and BlockfinBFT


Over the last 18 months, we’ve garnered support of leading institutional infrastructure companies for digital assets — and the support is growing. Our success on this critical front speaks to the strengths of not only the STORE project but to our institutional-grade approach to regulatory compliance and tax compliance. We’re now supported by Bitgo for institutional custody — the $STORE asset will be managed from their secure wallet environment. We also have support from the digital bank Anchorage on custody with the opportunity to expand our Treasury Management functions through them. Circle is now supporting the project for the USDC stablecoin. We’re in active conversations with a Big 4 accounting firm about managing our entire Treasury function. Finally, we’re in active discussion with a leading Washington D.C. think tank at the intersection of technology and policy about peer reviewing, auditing, and potentially helping facilitate STORE Second Governance.

A look at how STORE Monetary Policy will publicly be expressed in the STORE Explorer


Given the increased crypto market volatility since May and to encourage participation in the upcoming private token sale, STORE Labs, Inc. conducted a vote with STORE First Governance — a governance of one $10,000 $STORE wallet, one vote — to re-price the $STORE token to $0.039.


With 75% approval, First Governance voted to re-price $STORE to $0.039, giving the project a private market capitalization of ~$25 Million. First Governance also voted to rebalance all owners with an entry price above $0.039 down to $0.039. This governance decision ensures that no wallets in the project are underwater. These wallets have now received token grants from the STORE Ecosystem Fund. Learn more about the vote here: https://storeprotocol.medium.com/stores-first-governance-vote-june-2022-147e932e5f4e

Live results from First Governance ballots where each voter has a single vote and over 74% of Allocated Supply is voting. A legitimate and credibly neutral decentralized democracy is brewing at STORE.


Later this week, we’ll email our long-term $STORE partners with an opportunity to purchase $STORE at $0.039. This insider opportunity will kick-start a larger $4 Million private token sale that we’ll conduct strategically over the next 3–6 months (a global Reg D and Reg S offering).

To-date, STORE Labs, Inc. has sold rights to around $8 Million of tokens across a rolling, invite-only angel round. Most of these sales have arisen from inbound expressions of interest. Comparatively, other leading layer ones like Solana and Cosmos sold $17–$20 Million in tokens before hitting mainnet. We’re tracking very well, and anticipate getting the protocol launched with ~$12 Million.

To see how we plan to allocate the $4 Million being sought, please see our Use of Funds presentation: https://docsend.com/view/376ec5mpwfaq4d78


In 1787, United States Founding Father Benjamin Franklin was walking out of Independence Hall after the Constitutional Convention when someone shouted out, “Doctor, what have we got? A republic or a monarchy?” To which Franklin responded: “A republic, if you can keep it.”

“A republic, if you can keep it.” — Benjamin Franklin (in a STORE hat)

STORE is an ambitious experiment in bringing a digital, p2p republic to computing resources. Our experiment ultimately is one of incentivizing a global computing system that secures both zero-fee blockspace and a high-performance Web3 cloud with the $STORE token. In other words, STORE is an experiment in transforming computing resources into crypto tokens, and then governing those computing resources with a checks and balances democracy. If we’re right, STORE is bringing democracy to computers.

We have made significant progress in turning our vision into reality and our team is committed to seeing this vision brought to market. Our ambition is real, a decentralized democracy is brewing with STORE First Governance, we know that we can win, but we must earn it.

To complete the important developments needed prior to launching the STORE protocol and the $STORE token, the project will require additional resources. We now seek your assistance in contributing to the success of our upcoming private fund raise. More information coming to your inbox later this week.

On behalf of everyone building STORE, we greatly appreciate your long-term support. We would not be building the future without it.

Yours in innovation,

Chris McCoy, CEO @ STORE Labs, Inc.

Co-Creators Rag and Chris McCoy are still building. We are committed to pushing our vision across the finish line, and far beyond.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.”

― Calvin Coolidge, 30th U.S. President



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A new layer one staking protocol at the intersection of cloud computing and Web3. Governed by digital democracy. $STORE is the unit of account on STORE.